LucasEHC - Ad Strategy & Campaign Launch

TikTok + Facebook/Instagram Ad Strategy & Campaign Launch One-Time Investment: $1,500 · Strategy refresh available at $597 every 6–12 months

A full competitive ad strategy built for your market, your voice, and your practice — with everything researched, written, produced, and set up before a single dollar of ad spend is placed.

This is the heaviest upfront lift in digital marketing: 15–20 hours of research, copy development, video creative production, and campaign setup across two platforms. Done right from the start so your budget works from day one.

What's included:

• 4 full campaign strategies — Weight Loss, Mobile Care, Telehealth, Brand Awareness
• Piedmont Triad geotargeting + detailed audience profiles for each campaign
• Facebook Ad Library deep research — long-running competitor ads across healthcare + weight loss categories
• TikTok Creative Center research — top-performing healthcare and wellness ad formats
• Winning ad rewrites in your voice — DNP credential, mobile care differentiators, community connection
• Ad copy for all 4 campaigns — 2 variants each (8 total)
• AI-generated video ad creative — produced and edited for TikTok + Meta formats
• Full campaign setup in TikTok Ads Manager + Meta Ads Manager
• Landing page alignment — every ad linked to the correct destination page

Market rate for comparable scope: $2,500–$5,000 agency

Platform subscription costs are not included in the strategy fee. Ad spend is paid directly by client to Meta and TikTok — not routed through PrimeCoach. Recommended starting spend: ~$5/day on Meta (~$150/month). Strategy built to scale from modest beginnings.